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Title
Text copied to clipboard!Content Strategist
Description
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We are looking for a Content Strategist to join our dynamic marketing team and lead the planning, development, and management of content across all digital platforms. The ideal candidate will have a deep understanding of content marketing, SEO, audience engagement, and brand storytelling. This role requires a strategic thinker who can align content initiatives with business goals, ensuring consistency in voice, tone, and messaging.
As a Content Strategist, you will be responsible for conducting content audits, developing editorial calendars, and collaborating with cross-functional teams including marketing, design, product, and sales. You will analyze content performance metrics to refine strategies and improve user engagement. Your ability to synthesize complex information into clear, compelling content will be key to driving brand awareness and customer loyalty.
You should have experience in creating content for various formats such as blogs, whitepapers, case studies, social media, email campaigns, and video scripts. A strong grasp of SEO best practices and content management systems (CMS) is essential. You will also be expected to stay current with industry trends and emerging technologies to keep our content strategy innovative and effective.
This position offers the opportunity to shape the voice of a growing brand and make a measurable impact on business outcomes. If you are passionate about storytelling, data-driven decision-making, and delivering value through content, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive content strategies aligned with business goals
- Conduct content audits and gap analyses to identify opportunities
- Create and manage editorial calendars for multiple channels
- Collaborate with cross-functional teams to produce high-quality content
- Ensure content consistency in style, tone, and voice across all platforms
- Optimize content for SEO and user engagement
- Analyze content performance and adjust strategies accordingly
- Stay updated on industry trends and competitor content strategies
- Manage content workflows and approval processes
- Oversee content governance and ensure compliance with brand guidelines
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, Journalism, or related field
- 3+ years of experience in content strategy or content marketing
- Strong writing, editing, and proofreading skills
- Proficiency with content management systems (e.g., WordPress)
- Knowledge of SEO best practices and analytics tools
- Excellent project management and organizational skills
- Ability to work collaboratively across departments
- Experience with content performance metrics and reporting
- Creative thinker with attention to detail
- Familiarity with social media platforms and trends
Potential interview questions
Text copied to clipboard!- Can you describe your experience developing a content strategy from scratch?
- How do you measure the success of your content initiatives?
- What tools do you use for content planning and performance analysis?
- How do you ensure content aligns with brand voice and messaging?
- Describe a time when you had to revise a content strategy based on performance data.
- What is your approach to optimizing content for SEO?
- How do you manage multiple content projects simultaneously?
- Can you give an example of a successful cross-functional collaboration?
- What types of content do you enjoy creating the most and why?
- How do you stay informed about content marketing trends?
